One firm per market
Enquiries go to one firm in your line of work, in your city or country. No shared lists. No selling the same name twice.
Done-for-you exclusive lead generation
We win you
the enquiries.
One firm only.
Qualified customer enquiries, sent to your sales team. One client firm, one market — never pooled, never resold.
Carmichael Henderson Pty Ltd
ABN 54 702 126 627
One client firm. One market. Confidential by default.
What you buy
Qualified enquiries. Your sales team closes.
We find people already looking for a firm like yours and send those enquiries to your sales team — only your team.
One firm per market. Never pooled. Never resold. We are judged on cost per sale.
No resale
Leads go to your team and only your team. No secondary markets, no downstream partners, no data that outlives the engagement.
Built for your firm
The offer, the audience, the geography, the timing — built for the firm we are running the campaign for.
The constraint
When growth slows, it is usually demand — too little of it, or demand that costs too much to close.
We win qualified enquiries. Your sales team turns them into sales. We judge the work on cost per sale, not cheap cost-per-lead.
Industries we serve
Sectors we take on.
One client firm per market. Six sectors we name — plus Other in the brief.
Financial Services
We win qualified client enquiries for one advisory or wealth firm in your market.
One firm only. Never shared with a competitor.
Legal
We win qualified client enquiries for one law practice in your market.
One practice per market — never a bought list.
Real Estate
We win high-intent buyer and seller enquiries for one agency in your market.
One agency only — not a shared list.
Healthcare
We win compliant patient or referral enquiries for one practice in your market.
One practice, compliant from the first enquiry.
Professional Services
We win qualified enquiries for one consulting or accounting firm in your market.
Sent only to your firm — not a flood of cheap names.
Luxury & Lifestyle
We win discreet, high-intent enquiries for one brand in your market.
One brand only. Never pooled.
Legal
Legal campaigns, built inside the rules.
For personal injury practices, the exclusive campaign is built so the firm never buys names. The injured person initiates contact. The campaign sits on the firm’s own brand. Source URL and consent are kept so the principal can certify the file was not farmed.
We build around Australia’s anti-claims-farming regime — including Queensland’s CTP and workers’ compensation rules — so practices stay off the solicitation, list-trading and paid-referral pathways that attract penalty units, fee clawback and practising-certificate risk.
One client. One firm. Never pooled. Never resold.
Sales and marketing posture — not legal advice.
How we work
Find the bottleneck. Send the enquiries.
Four steps. One named contact. No template campaigns, no rotating support desk.
Diagnose
Find the bottleneck in the pipeline, and what a closed sale is worth.
Qualify
Who you want, and the volume your team can handle.
Deliver
Qualified enquiries, sent only to your firm, at the volume you set.
Measure
Cost per sale and close rate — not cheap cost-per-lead.
Named contact
You speak with one person — not a rotating queue.
Industry fluency
We speak your buyer’s language, cycle, and the rules you work under.
Clear reporting
Spend, pipeline, and what closed — shared with your named contact.
Approach notes
Anonymised method — not published results.
How the work looks.
Diagnosed
The bottleneck is named first: enquiries the team cannot turn into sales, or volume it cannot handle. We write what a closed sale is worth before we start.
Exclusive
The campaign is for one firm, in one market. Enquiries go only to you. Campaigns sit on the firm’s own brand. We will not run the same campaign for a competitor in that market.
Measured
Your named contact sees what closed. The work is judged on cost per sale — not cheap cost-per-lead. Figures stay private.
These are public-safe approach notes of method. No named clients. No dollar volumes. Named references, if relevant, stay in the private consultation, under NDA.
We hold the team to the Insider.group operating standard — ecosystem training for how exclusive campaigns are run. It is not an endorsement of any person, and it is not a public claim about results.
Leadership
The principals.
Craig Henderson
Founder & CEO · Carmichael Henderson
Banking from 1987 — Bank of New Zealand, then Open Market Operations at the Reserve Bank of New Zealand — later Group GM Financial Services and Regional GM, leading teams of 200+. That discipline underpins Carmichael Henderson: exclusive, done-for-you client acquisition.
Early career
Bank of New Zealand · Reserve Bank of NZ
Leadership
Group GM Financial Services · Regional GM
Teams
Teams of 200+
Current
Founder & CEO, Carmichael Henderson
Leona Henderson
Brazil Principal · Carmichael Henderson
Leona Henderson is the Brazil principal. She builds exclusive campaigns for one firm in one Brazilian market. She works in Portuguese with the sales team that takes the enquiries. Never pooled. Never resold.
Location
Brazil
Language
Portuguese
Focus
Exclusive campaigns, one firm per market
Current
Brazil Principal, Carmichael Henderson
One firm. One market. Worldwide.
Questions
Before we begin.
The questions that decide whether we start. If yours is not here, ask it in the consultation.
To request a reference in your industry and market, say so in the private consultation. We share it personally, under NDA — never as a public case study.
What does Carmichael Henderson do?
Carmichael Henderson is a done-for-you exclusive lead-generation firm. We win qualified customer enquiries for one client firm in one market. Your sales team closes. We are judged on cost per sale — never pooled, never resold.
Do you work with more than one firm in the same market?
Not in the same market. Every exclusive campaign is for one firm in your line of work, in your city or country. If we take on your work, your direct competitors in that market cannot engage us for the duration of the contract — so there is no conflict with a competitor.
How is this different from a lead-broker network?
Broker networks resell the same enquiry to multiple firms. We build the campaign for you and only for you. There is no marketplace, no downstream partner, no aggregated database — the enquiry originates for your firm and is delivered directly to your CRM.
Why not just buy cheaper leads?
Cheap cost-per-lead often means enquiries that do not close. We generate demand your team can turn into sales and judge the work on cost per sale — not the cheapest click.
Do you publish results or case studies?
No. We do not publish named client results, pipeline figures, or dollar volumes. This site carries no public case studies. In a private consultation we may share anonymised approach notes so you can judge how the work is built — never named results, never as a published case study. If a named reference is relevant to your industry and market, it is shared personally, under NDA.
What does the engagement look like commercially?
You name the sector, the volume you can handle, and where the pipeline hurts. We design the exclusive campaign for that brief, then return with a precise quote — not a generic package.
Private Consultation
Tell us the brief. We’ll design the campaign.
Sector, volume, and where the pipeline hurts. That is enough to begin. We return with a precise quote for an exclusive campaign — not a generic package.
- Sector, volume, and the constraint — then how to reach you.
- We return with a quote for that exclusive campaign.
- Volume is capacity your team can work — not claimed results.
- One firm in your line of work, in your market. Confidential by default.
Exclusive campaign
Enquiries go only to your firm, in your market.
Named contact
One person from strategy through the first delivery.
Never resold
No marketplace, no pooled inventory, no downstream partners.
Enquiries are treated as commercially sensitive. We do not list, resell, or publish your details. A named contact replies — not a shared inbox.
To request a reference in your industry and market, say so in this brief. We share it personally, under NDA.
Sector
Brief
Contact
What kind of business are you in?
Choose one. We match you with the person who builds exclusive campaigns for firms like yours.
Volume and the constraint.
What your team can handle, and where the pipeline hurts. Further detail is optional.
Capacity your team can work — not claimed results.
The constraint you want us to work on. Cheap cost-per-lead is not the goal.
Further detail (optional)
A band is enough. We still judge the work on cost per sale.
How should we reach you?
A named contact replies within one business day. Your details are never shared.
Contact preferences (optional)
Request received.
Your enquiry has been logged under reference and routed to Craig Henderson at Carmichael Henderson. Expect a personal reply within one business day.
Direct line: craig@hendersongroup.com.au
Your brief stays confidential. It is delivered to Craig Henderson only.