i.
Exclusive allocation
Campaigns built and reserved for one firm in your line of work, in your city or country. No shared inventory. No auctioned enquiries.
Private client acquisition
One client.
One mandate.
Bespoke, done-for-you work for firms where reputation is the product. Never pooled. Never resold.
Confidentially engaged · NDA by default
Private wealth, Asia-Pacific · Prime counsel, United Kingdom · Luxury residential, Americas · Specialist healthcare, Brazil & Middle East
ii.
No resale
Leads are delivered to your team and only your team. No secondary markets, no downstream partners, no data that outlives the engagement.
iii.
Bespoke by mandate
Every campaign architecture — the offer, the audience, the geography, the timing — is engineered around the client we are building it for.
Industries we serve
Signature sectors.
We work with firms whose growth cannot be trusted to volume. These are the six sectors we take publicly.
01
Financial Services
Advisory, wealth, and institutional acquisition — engineered for long relationship half-lives.
02
Legal
High-trust counsel and specialised practice growth. Clients who arrive already qualified.
03
Real Estate
Luxury and commercial client development. High-intent enquiries with proven mandate depth.
04
Healthcare
Private practice and specialty referral acquisition. Compliant and considered.
05
Professional Services
Consulting, accounting, and firm-level growth. Long sales cycles, higher-signal conversations.
06
Luxury & Lifestyle
Brands where discretion defines the market. Quiet distribution, aligned by taste and tier.
The Approach
From the buyer you describe to the mandate we design.
Four stages. One account lead. No template campaigns, no rotating support desk.
01
You describe the mandate
Who you want, and the volume your team can honour.
02
We design the campaign
Messaging and conversion built for that buyer, your firm, and your market.
03
A precise engagement quote
A quote for that buyer — not a generic package.
04
Delivery to your capacity
Qualified enquiries, routed to your desk, at the volume you set.
Global reach
Six continents, local nuance — not a spray across markets.
Industry fluency
We speak your buyer’s language, cycle, and compliance posture.
Full transparency
Clear reporting on spend, pipeline, and performance.
Named account lead
You speak with one person — not a rotating queue.
The mandate Carmichael Henderson holds one client, one mandate. A private operator network across Australia, the UK, Europe, Asia, the Americas, and Brazil stands behind that work. 600+ operators sit behind the network. Illustrative network figure — not Carmichael Henderson client results.
Illustrative
Same spend. Tailored campaign. Profit on that spend nearly doubles.
On a recent exclusive mandate, existing ad spend was rebuilt around the buyer. Markup on that spend moved from about 28% to about 50% — nearly twice. Gross profit per unique lead rose 62%. Cost per unique lead eased about 9.5%.
Illustrative unit economics from an exclusive engagement — not a published case study, and not a guarantee.
Legal
Legal mandates, built inside the rules.
Carmichael Henderson designs exclusive inbound for personal injury practices so the firm never buys names. The injured person initiates contact. The campaign sits on the firm’s own brand. Source URL and consent are kept so the principal can certify the file was not farmed.
We build around Australia’s anti-claims-farming regime — including Queensland’s CTP and workers’ compensation rules — so practices stay off the solicitation, list-trading and paid-referral pathways that attract penalty units, fee clawback and practising-certificate risk.
One client. One mandate. Never pooled. Never resold.
Sales and marketing posture — not legal advice.
Leadership
The principals.
Craig Henderson
Founder & CEO · Carmichael Henderson
Founder and Chief Executive. Sets the standard for exclusive, done-for-you client acquisition.
Leona
Brazil operations
Leads the Brazil operation — the local counterpart for exclusive, done-for-you client acquisition.
Craig Henderson · Founder & CEO
Banking from 1987 — Bank of New Zealand, then Open Market Operations at the Reserve Bank of New Zealand — later Group GM Financial Services and Regional GM, leading teams of 200+. That discipline underpins Carmichael Henderson: exclusive, done-for-you client acquisition.
Early career
Bank of New Zealand · Reserve Bank of NZ
Leadership
Group GM Financial Services · Regional GM
Teams
Teams of 200+
Current
Founder & CEO, Carmichael Henderson
Exclusive. Precise. Worldwide.
Questions
Before we begin.
If your question is not here, the private consultation is the place to ask it.
To request a reference in your industry and market, say so in the private consultation. We share it personally, under NDA — never as a public case study.
Do you publish results or case studies?
No. We do not publish named client results, pipeline figures, or dollar volumes. Anonymised, illustrative unit economics from exclusive engagements may appear as percentages. If a named reference is relevant to your industry and market, it is shared personally, under NDA.
Do you work with more than one firm in the same industry and market?
Not in the same market. Every engagement is exclusive — one firm in your line of work, in your city or country. If we take on your work, your direct competitors in that market cannot engage us for the duration of the contract.
How is Carmichael Henderson different from a lead-broker network?
Broker networks resell the same enquiry to multiple firms. We build the pipeline for you and only for you. There is no marketplace, no downstream partner, no aggregated database — the enquiry originates for your firm and is delivered directly to your CRM.
What does the engagement look like commercially?
You describe the buyer and the volume you can honour. We design the campaign for that mandate, then return with a precise engagement quote — not a generic package.
Who runs my account day-to-day?
A named account lead — not a rotating support desk. You speak with the same person from strategy through campaign optimisation, and reporting is delivered under their signature.
Which regions can you support?
Active in Australia, Brazil, the UK, Europe, Asia (including Singapore, Hong Kong, Japan), the United States, Canada, and the Middle East. Other regions are considered case-by-case where the Insider Group network can deliver at standard.
How is confidentiality handled?
By default. Enquiries into this page are treated as commercially sensitive; identifying details are never shared publicly, on case-study pages, or with third-party vendors without explicit written consent.
Private Consultation
You describe the buyer. We design the mandate.
Name the client you want and the monthly volume your desk can honour. We design from that brief, then return with a precise engagement quote — not a generic package.
- You name the buyer, their market, and what qualifies. That is the design work.
- We return with a precise engagement quote for that mandate.
- Volume is capacity your team can work — not claimed results.
- One firm in your line of work, in your market. Confidential by default.
Enquiries are treated as commercially sensitive. We do not list, resell, or publish your details. A named account lead replies — not a shared inbox.
To request a reference in your industry and market, say so in this brief. We share it personally, under NDA.
01 Business
02 Where
03 Mandate
04 Contact
01 · Kind of business
What kind of business are you in?
Choose one. We will match you with the person who runs campaigns for businesses like yours.
02 · Where you are
Where is your firm based?
Type to search. Brazil is included — along with Australia, the UK, Europe, Asia, the United States, and Canada.
03 · Design the mandate
Design your client.
This is the brief we design from. Name the buyer, the market they sit in, and what makes an enquiry qualified. Volume is the desk capacity you can honour — not a result we claim.
01 · Volume
Capacity your team can work — not claimed results. We size the mandate to this band.
02 · Buyer
Who you want to speak to — role, situation, or type. Keep it short.
03 · Buyer market
City, region, or country of the demand — not just where the firm sits.
04 · Qualified when
Select every rule that must be true before we send it. Add a note if you need to spell one out.
05 · Never send
What we should never send.
04 · Contact & confirmation
How should we reach you?
We respond personally within one business day. Your details are never shared.
Request received.
Your enquiry has been logged under reference and routed to Craig Henderson at Carmichael Henderson. Expect a personal reply within one business day.
Direct line: craig@hendersongroup.com.au
Your brief stays confidential. It is delivered to Craig Henderson only.